Privacy Policy beli77 — Our Commitment to Protecting Your Personal Data

Beli77 ("we", "the Company") is an online entertainment platform operating through the domain beli77.bet and serving users in Malaysia. We understand that your trust is our most valuable asset — and that trust begins with how we handle your personal data.

This Privacy Policy clearly and transparently explains how beli77 collects, uses, stores, protects, and in certain circumstances shares the personal information you provide to us or that we collect when you use the beli77 platform. This Policy applies to all registered members, website visitors, and any individual who interacts with beli77's services.

By registering a beli77 account or continuing to use our platform after this Privacy Policy has been updated, you consent to the processing of your personal data as described in this document. If you do not agree, please discontinue use of the platform and contact us to close your account.

Beli77 only collects personal data that is strictly necessary to provide you with a quality, secure, and responsible service. The following are the categories of data we may collect:

Beli77 does not collect sensitive data such as medical information, political affiliations, or religious beliefs. Should there be an exceptional need to collect data outside the categories above, we will obtain your explicit consent beforehand.

The personal data we collect is used solely for legitimate purposes directly related to beli77's services. We do not process your data beyond the limits set out below:

• Account management: Creating, verifying and maintaining your beli77 member account, including the mandatory identity verification (KYC) process.
• Transaction processing: Processing deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, as well as securely and accurately processing withdrawals to your Malaysian bank account.
• Service delivery: Gives you full access to all games on the beli77 platform, including slots, live casino, roulette, lottery, and Sports Betting such as Malaysia Super League football, EPL, badminton and e-sports.
• Security & fraud prevention: Detecting and preventing unauthorised access, identity fraud, money laundering, and other illegal activities that could harm the platform or beli77 members.
• Customer support: Resolving enquiries, complaints, and support requests submitted via live chat, email, or any other communication channels provided by beli77.
• Marketing communications: Sending you promotional information, bonuses, special offers, and platform updates — only where you have given your consent to receive such communications.
• Responsible gambling: Monitoring gaming activity patterns to identify signs of problem gambling and providing appropriate assistance or limits to protect the well-being of our members.
• Legal compliance: Complying with legal obligations, regulations, and directives issued by the relevant Malaysian authorities.

Beli77 does not sell, rent, disclose, or transfer your personal data to any third party for commercial or marketing purposes. However, there are limited circumstances in which we may need to share your data with the following parties:

• Payment service providers: Required transaction data is shared with approved payment processors — including FPX providers and eWallet gateways (Touch 'n Go, GrabPay, Boost, ShopeePay, DuitNow) — solely for the purpose of processing your deposits and withdrawals.
• Gaming software providers: Third-party game providers that supply slots, live casino and Sports Betting on the beli77 platform may receive game session data necessary for the proper operation of those games.
• Legal authorities: beli77 is obligated to disclose personal data to Malaysian authorities such as the Royal Malaysia Police (PDRM), the Malaysian Anti-Corruption Commission (SPRM), or the Department of Statistics upon receipt of a valid court order, warrant, or lawful request.
• Cloud services & infrastructure: Data is stored on secure servers managed by accredited cloud service providers who are bound by strict confidentiality agreements and are not permitted to use your data for any other purpose.
• Auditors & legal advisors: In the context of authorised internal or external audits, or in legal proceedings, personal data may be shared with auditors or legal counsel who are bound by professional confidentiality obligations.

In all of the above circumstances, beli77 ensures that data sharing is carried out with adequate safeguards and covers only the minimum data required for the relevant purpose.

The security of members' personal data is among beli77's highest priorities. We implement multiple layers of technical and organisational protection to ensure your data remains secure at all times:

• 256-bit SSL Encryption: All data communications between your browser and beli77's servers are protected by 256-bit TLS/SSL protocol, ensuring no third party can intercept or read your data in transit.
• Secure password storage: Your beli77 account password is never stored in plain text. We use a strong one-way hashing algorithm, meaning your password cannot be recovered — even by beli77 staff.
• Two-factor authentication (2FA): beli77 encourages the use of two-factor authentication to add an extra layer of security to your account, making it significantly harder for unauthorised access to occur.
• 24/7 Monitoring: beli77's security system monitors the platform around the clock to detect suspicious activity, intrusion attempts or signs of fraud, and responds immediately.
• Internal access controls: beli77 staff with access to members' personal data are limited to those who genuinely need it to carry out their responsibilities, and all access is logged and monitored.
• Regular security testing: beli77 conducts regular penetration testing and security audits to identify and patch any system vulnerabilities before they can be exploited.

Beli77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device by your web browser when you visit the beli77 website.

• Essential Cookies: These cookies are required for the core functions of the beli77 platform, including login sessions, security, and navigation. Without them, the platform will not function properly and you will be unable to access your account.
• Performance & Analytics Cookies: beli77 uses these cookies to understand how members use the platform — which pages are visited most frequently, how long sessions last, and so on. This information helps us improve the platform's design and performance.
• Functionality Cookies: These cookies remember your preferences and settings — such as your preferred language and display options — to provide a more personalised experience when you use beli77.
• Marketing Cookies: Only used with your consent, these cookies help beli77 display promotions and offers that are more relevant to your interests and gaming activity.

You can manage, restrict or delete cookies through your web browser settings at any time. Please note that deleting or blocking essential cookies may affect certain functions of the beli77 platform. For more information on managing cookies in your browser, please refer to your browser's help documentation.

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you as a beli77 member have the following rights regarding your personal data:

To exercise any of the rights above, please contact beli77's data protection team by email at support@beli77.bet. We will process your request within 21 business days in accordance with Malaysia's PDPA requirements.

Beli77 retains your personal data only for as long as necessary for the purposes stated in this Privacy Policy, or as required by applicable Malaysian law.

• Active account data: For as long as your account remains active and you continue to use beli77's services, we will retain your personal data to ensure uninterrupted access to the platform.
• Data after account closure: Following account closure, beli77 retains transaction records and KYC documents for a minimum of 7 years in compliance with anti-money laundering (AML) legal obligations and audit requirements in Malaysia.
• Technical log data: Technical logs and analytics data are retained for a maximum of 12 months before being deleted or anonymised.
• Communication data: Customer support conversation records are retained for 3 years for quality control and dispute resolution purposes.

Once the retention period expires or a valid deletion request is received, beli77 will securely delete or anonymise your personal data in a manner that makes it unrecoverable.

The beli77 platform is intended solely for individuals aged 18 and above. We do not knowingly collect or process personal data from anyone under the age of 18.

If you are a parent or guardian who believes that your minor child has registered with or provided personal data to beli77, please contact us immediately at support@beli77.bet. We will take prompt action to delete the account and relevant data once the situation has been verified.

Beli77 reserves the right to amend or update this Privacy Policy from time to time to reflect changes in our practices, evolving legal requirements, or service improvements. Any amendments will take effect as soon as the updated version is published on the beli77 website.

For significant amendments that may materially affect your privacy rights, beli77 will notify you by email to your registered address or via a prominent notice on our platform at least 7 days before the changes take effect.

We encourage you to review this Privacy Policy from time to time. The "Updated" date at the top of this page indicates when the current version came into effect. Your continued use of the beli77 platform after any amendments take effect will be considered your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how beli77 handles your personal data, you may reach us through the following channels:

• Data Protection Email: support@beli77.bet
• Live Chat: Available 24 hours a day, 7 days a week via the beli77 platform
• Service language: Bahasa Melayu & English
• Response time: Within 3 business days for general enquiries; 21 business days for data rights requests under the PDPA

If you are dissatisfied with how beli77 has handled your privacy complaint, you have the right to refer the matter to the Department of Personal Data Protection (JPDP) Malaysia, the regulatory body responsible for PDPA enforcement in the country.